Thanks to those who provided feedback on this, particularly Jeff Waugh and others via Twitter and Whirlpool. It would appear that requests from overseas to Australian-hosted websites will not be filtered. This means that the problem described below will not eventuate until Google sets up and starts issuing crawl requests from an Australian node. — MikeFitz
A Deloitte analyst, Damien Tampling, has been reported by ARNnet as predicting the Government’s controversial ISP filter will have minimal long-term effect on Australian businesses.
I think there’s an important factor that Mr Tampling has missed altogether.
It has become clear over the past few months that Google is now placing a higher importance on “Page Load Speed” when calculating Page Rank – the all-important score that gets my business near the top of page 1 of Google search results.
My Australian website, hosted in Australia, will be crawled by the googlebot through an Australian ISP. Senator Conroy says it will load “a blink of an eye” slower, but this is an eternity to the googlebot. My page rank will then be lower than that of a competing US, UK or NZ company. I and other Australian companies will forever be at a commercial disadvantage because of the filter.
As I see it, ISP Filter -> Slower Page Loads -> Lower Google Page Rank -> Commercial disadvantage for Australian companies. What do others think?
- Mandatory ISP Filter Mind Map to see where this fits in with all the other arguments against Senator Conroy’s censorship scheme.
- www.stopinternetcensorship.org, particularly the Action Page where there are 5 things you can do right now to help stop internet censorship,
- Whirlpool’s knowledge base article on the “Cleanfeed”,
- Sign EFAs Petition now.
- Wear a Conroy Cartoon T-Shirt.
- See my earlier Conroy Cartoon posts.